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College Hunks Busted For False Advertising?

October 22, 2008

WARNING: what you’re about to read was written by a crazed marketing hunk and may cause an involuntary trance while reading.

This guy never gets tired.  (I heard he eats organic)

This guy never gets tired. (I heard he eats organic)

Ok, I have a confession to make about College Hunks Hauling Junk (CHHJ) and it might get us in some BIG trouble.

But, let’s start from the beginning.

From Trash To Cash

College Hunks Hauling Junk was started with the desire of two college students, Nick Friedman and Omar Soliman, to take peoples junk away in Washington DC.

2 years later after many junk-filled summers they crafted a business plan with a scalable vision stretching across the USA.  This plan won $10, 000 and 1st place at the Leigh Rothschild Entrepreneurship competition.

Nick and Omar’s motivation, positive personalities and cargo van grew into a multi-million dollar operation with 13 franchises across the Unites States.

Let’s Make The Triangle Thrive Now

As brand ambassadors for College Hunks Hauling Junk it is our pleasure to be here in Raleigh as Triangle Junk Haulers with the ultimate goal of serving and developing the Triangle community so that all citizens may thrive.

But, what exactly do you do?

College Hunks Hauling Junk specializes in commercial and residential junk removal of ANY non-hazardous unwanted items ANYWHERE inside or around the property. (Such as appliances, furniture, or anything else in your attic, basement, closets or any other nook and cranny.)

Our junk magic makes the junk disappear, POOF all gone!

But, here’s the part that could really bust our whole operation wide open: people have said that we don’t hire hunks.

BUSTED! A marketer’s worst nightmare

As the Director of Marketing it is my duty to ensure that all our marketing is authentic, genuine and transparent.

The Story Of All My Sons Moving And College Hunks Hauling Junk Forging A Relationship

It all began with a conversation that took place between Tim, Director of Operations for Raleigh CHHJ and All My Sons, a family-owned moving company located here in the triangle.  Tim was discussing the possibility of a cross-promotion where we would promote All My Sons (who provide exceptional moving service) to our customers and they would do the same.

Well, one of the guys from All My Sons said to Tim, “Hey, I heard you don’t hire hunks.”  Apparently they had heard from “some lady” that we weren’t hunks. (Tim assured All My Sons that hunk or no we’ll still git-r-done.  Since then we’ve successfully created a joint venture with All My Sons.)

Triangle College Hunks Hauling Junk Recommend All My Sons To Everyone!

Triangle College Hunks Hauling Junk Recommend All My Sons To Everyone!

I Was Outraged At The Claim!

When I heard that, as the keeper of the CHHJ brand aka our holy marketing grail, I was completely and utterly outraged at such a ridiculous claim.  (In fact, that day I did some serious bench pressing.)

The truth is, the term “hunk” is quite objective.  Some have said “Oh, and you’re supposed to be a hunk?” while others have said “You’re definitely a hunk”.  Therefore, hunk or not we’ll always achieve our main mission which is to systematically, efficiently and quickly make your junk disappear.

Thanks for reading!

Aaron Mangal
Director of Marketing and Alumni Relations
http://www.1800JunkUSA.com

P.S. I can assure you that my outrage at that “lady” who challenged our brand has continued.  Today Jonathan, Assistant Operations Director and I signed up for a gym membership.

We’re very excited about our new friendship with Rapid Fitness which is opening up on 7101 Glenwood Road.  Mike the owner, Carlo the general manager and Crystal the marketing and sales wizard are super-nice people with a great pre-sale offer.  You should definitely go see them, investigate their brand new facilities and evaluate their offer.  (We were very compelled!)

Check it out: http://www.rapidfitness.com